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How Brands Grow : What Marketers Don't Know
This book provides evidence-based answers to the key questions asked by marketers every day.Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.It is the first book to present these laws in context and to explore their meaning and application.The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries.This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
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Big Data Analytics for Creative Marketers : Money Spinner
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Prove It : Exactly How Modern Marketers Earn Trust
You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers claiming to be the best, fastest, and most caring, your brand is literally on trial — and you had better deliver the proof. In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M.Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers.Using real-world examples from trusted brands across dozens of industries, they’ll walk you step-by-step through the process of identifying and categorizing your business promises — even the ones you don’t realize you’re making.You’ll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show — not tell! — the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you’ll discover the right format and platform to deliver each type of evidence to make sure your “jury of consumers” connects with your case. It’s time to stand out from all the brands that shout “trust us, we’re great!” at a skeptical audience.Your customers are waiting for you to prove it. So pick up this book and find out how.
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Cultural Intelligence for Marketers : Building an Inclusive Marketing Strategy
WINNER: 2024 International Book Awards - Business: Marketing & Advertising WINNER: Readers' Favorite Book Awards 2024 - Honorable Mention in Non-Fiction MarketingWINNER: NYC Big Book Award 2024 - Public Relations & MarketingWINNER: Goody Business Book Award 2024 - Marketing - BrandingFINALIST: National Indie Excellence Awards 2024 - Marketing & Public RelationsFINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingBrands not only reflect culture but actively shape societal norms and values.Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large.Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it.In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion into every aspect of marketing.Cultural Intelligence for Marketers explains how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change. The book offers an in-depth dive into the urgent need for cultural competence in marketing using a framework rooted in 4Cs: Culture, communication, critical consciousness, and community.It delves into practical aspects of conscious marketing, inclusive innovation, cultural insights, brand activism, social impact, and responsibility in business.It features insights from current and former marketing leaders at Wieden+Kennedy, Mindshare, Dentsu, and Saatchi & Saatchi, among others.Drawing on case studies from brands that are actively pursuing inclusive marketing strategies, including Microsoft, Pinterest, Billie, and REI, Gabriel outlines the process of deploying cultural intelligence to attain commercial advantage while transforming society for the better.
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Is there a forum where we can offer our affiliate program to affiliate marketers?
Yes, there are several forums where you can offer your affiliate program to affiliate marketers. Some popular options include Warrior Forum, Digital Point, and AffiliateFix. These forums provide a platform for affiliate marketers to connect with potential affiliate programs and discuss industry trends and best practices. By posting your affiliate program on these forums, you can reach a targeted audience of experienced affiliate marketers who may be interested in promoting your products or services.
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Is beauty health?
Beauty and health are closely related but not the same. While beauty can be a reflection of good health, it is not always a direct indicator. True beauty comes from within and encompasses physical, mental, and emotional well-being. Prioritizing health through proper nutrition, exercise, and self-care can enhance one's natural beauty and overall well-being.
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Looking for good YouTubers for beauty, fashion, and lifestyle?
If you are looking for good YouTubers for beauty, fashion, and lifestyle content, some popular and highly recommended creators include Zoella, Tanya Burr, and Ingrid Nilsen. These creators consistently produce high-quality videos on makeup tutorials, fashion hauls, and lifestyle tips. Additionally, channels like Jackie Aina, Patricia Bright, and Jenn Im offer diverse perspectives and content within the beauty, fashion, and lifestyle genres.
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How harmful to health is fashion jewelry?
Fashion jewelry can be harmful to health if it contains high levels of toxic metals like lead, cadmium, or nickel. Prolonged exposure to these metals can lead to skin irritation, allergic reactions, and in severe cases, more serious health issues. It is important to be cautious when wearing fashion jewelry, especially if you have sensitive skin or allergies to certain metals. Opting for higher quality materials like sterling silver or gold-plated jewelry can help reduce the risk of adverse health effects.
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Account-Based Marketing : The Definitive Handbook for B2B Marketers
Whether you're a B2B marketer learning about account-based marketing (ABM) for the first time, or an experienced account-based marketer who wants to keep up to date with the latest advances in the field, this book is the perfect guide to using ABM effectively in your business. From explaining how to design the right ABM strategy, to exploring the five types of ABM and how to decide which type to use with which customers, this guide will help you build your company's ABM capability through the right structure, processes and organization to deliver the best results.Written by the leading practitioner in ABM, Bev Burgess, this book will also help you prepare for the future of ABM as the world of marketing evolves with the introduction of generative AI, helping you to stay at the forefront of your professional practice. With real-world examples and perspectives from companies such as Accenture, AWS, NTT, Salesforce and Vodafone, this guide is a key resource for Account-Based Marketers everywhere, providing an up-to-date view of best practices in ABM globally and a look at how these practices are evolving.
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Account-Based Marketing : The Definitive Handbook for B2B Marketers
Whether you're a B2B marketer learning about account-based marketing (ABM) for the first time, or an experienced account-based marketer who wants to keep up to date with the latest advances in the field, this book is the perfect guide to using ABM effectively in your business. From explaining how to design the right ABM strategy, to exploring the five types of ABM and how to decide which type to use with which customers, this guide will help you build your company's ABM capability through the right structure, processes and organization to deliver the best results.Written by the leading practitioner in ABM, Bev Burgess, this book will also help you prepare for the future of ABM as the world of marketing evolves with the introduction of generative AI, helping you to stay at the forefront of your professional practice. With real-world examples and perspectives from companies such as Accenture, AWS, NTT, Salesforce and Vodafone, this guide is a key resource for Account-Based Marketers everywhere, providing an up-to-date view of best practices in ABM globally and a look at how these practices are evolving.
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What Sponsors Want: An Inspirational Guide For Event Marketers
This book offers a practical but conceptually grounded view of the future of sponsorship.It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' - experiences which are miraculously secured with money.The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past.In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.
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Hoodwinked : How Marketers Use the Same Tactics as Cults
Big brands are the gods of today’s world, and the algorithm is their gospel.What makes the cult marketing vortex so attractive to otherwise smart people, and how does online manipulation render us victim to the dangerous whims of digital companies, corporations, and conglomerates?Hoodwinked reveals the new world of digital marketing where steady, seductive tactics once used by spiritual charlatans are now applied to sell everything from toothpaste to apps and even political leaders.Companies have discovered that us consumers are lured by sophisticated and deceptive marketing techniques, like sensory marketing, cult branding, influencers, and AI programmed to induce maximum anxiety.Combined with behavior-modifying apps and persuasively designed UX that compels us to buy things we don’t need or cannot afford, goods and services like prestige education, fitness trackers, makeup, and those viral leggings from American Eagle seem like must-haves rather than luxury extras.Aided by algorithms and buoyed by the greed of social media CEOs, marketers use the same deceptive and emotionally manipulative tactics that cults do, including scarcity, an all-encompassing ideology, and a charismatic leader.Once indoctrinated, consumer-followers become ensnared in the perfect capitalist loop: anxiety-purchase-anxiety-purchase-anxiety-purchase.Then, social media appearances reinforce the cycle of purchase, performance, and panic. Using memorable real-life cautionary tales, Dr. Einstein narrates how smart, sensible people are sucked into the cult marketing vortex and, importantly, what enables them to get out.Protection comes from understanding the scope of the problem and knowing how to spot the many pervasive tactics used.Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider’s view into how marketers co-opt our emotions in the name of corporate profits.Armed with this information, readers can learn to spot cult-inspired marketing so they can decide how, or if, they should engage with it.
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Is anyone here with LR Health & Beauty Systems?
No, I am an AI digital assistant and do not represent any specific company or brand. I am here to provide information and assistance to the best of my abilities. If you have any questions or need help with anything related to LR Health & Beauty Systems, feel free to ask, and I will do my best to assist you.
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Is anyone here from LR Health & Beauty Systems?
I'm sorry, I am an AI assistant and do not have the capability to know the specific identities or affiliations of individuals. If you have any questions or need assistance, feel free to ask!
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Do you have experience with LR Beauty and Health?
As an AI language model, I do not have personal experiences. However, LR Beauty and Health is a well-known company that offers a wide range of beauty and health products. They are known for their high-quality products and have a strong presence in the beauty and wellness industry. If you are considering trying their products, it's always a good idea to do some research and read reviews to see if their products align with your needs and preferences.
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What is your opinion of LR Health & Beauty Systems?
LR Health & Beauty Systems is a reputable company that offers a wide range of high-quality beauty and wellness products. Their commitment to using natural ingredients and their focus on sustainability is commendable. Additionally, their business model of direct selling provides opportunities for individuals to become independent entrepreneurs. Overall, LR Health & Beauty Systems seems to be a trustworthy and innovative company in the beauty and wellness industry.
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